Blogging is the most effective content marketing tactic for 88 percent of B2B marketers and 76 percent of B2C marketers, according to Forbes. Blogging brings in a significant amount of SEO value to your blog. Therefore, by learning how to correctly optimize a business blog, you can maximize it to its full potential. Here is an overview of six impactful components of your blog’s structure in SEO terms.
When it comes to usability and SEO, pagination should be of concern to you. Having all your articles on a single, infinite page is not as user-friendly. Good pagination is a better option. Pagination is a clear system for numbering your pages and organizing your posts, reducing crawling depth, positively impacting your page load time, and making your content easily accessible to your readers. According to Google, paginated content is common, and the search engine will return the most relevant results to users.
In addition, using the correct pagination system will help Googlebot crawl and index your content far more effectively.
Sort Content into Categories
Increase your site’s usability by dividing your content into categories. You can sort content by topic-themed pages to improve how easy they are to find. It will also create those extra opportunities you want from ranking in search engines. Changes in category are likely to affect your permalink structure. It would, therefore, be prudent if you select one category per post to reduce the chances of having duplicate content on your blog.
Generally, have only a few categories on your site. Choose a handful of broad topics and ensure that you refresh them frequently.
Suggest Previous, Next, and Related Posts
At the end of each of your article, when you suggest previous, next, and related posts, you are quickly building up your blog’s architecture. This will help SEO potential circulate all throughout your multiple-paged blog and strengthen linked websites value. In addition, the related posts offer relevant articles that your readers as well as search engines can access. It will also help create a tight-knit network of site pages, positively affecting navigation in your blog. The end result is increased visits to the suggested content, increasing a user’s average time on your site, improving user engagement, and reducing the bounce rate.
Have Social Sharing Buttons
It is recommended that you add social sharing buttons to your site that will help hasten the process of content distribution across your social media platforms. This will help in increasing the exposure of your content to a new audience. In addition, you stand to reap the SEO benefits that come with adding social sharing buttons because of the relationship between following mentions or backlinks and social sharing.
You have to make sure that you provide your readers with a visible and smooth social sharing experience on your blog. You can add your social sharing buttons:
- At the top of a page
- On the left side of every post, which is reasonable, since people read text from left to right
- Throughout your post
You should also consider adding tweetable links. Tweetable links make it easier for your reader to create and tweet multiple ideas from your post. The bottom line is to ensure that sharing your content is as easy as possible for your audience.
Use the Sidebar
The sidebar is critical for a well-optimized blog. It is that area next to your post that you can use to promote your services, products, or even yourself. It is important that you provide links to your most popular posts or guides in the sidebar, since it will help distribute SEO potential to these pages, too, all while positively affecting your search ranking.
To create and foster a loyal community with repeat visits, you may add an email subscription box, social links, and a short description of your firm. The best placement for the sidebar is at the right side of every post. This will ensure that your reader’s attention is not drawn from your text.
Bonus Tip: Add a bio to the sidebar to build a connection with readers. Although the bio can virtually go to the top or bottom of a post, none of those locations are optimal. Adding your bio at the top may distract your visitors from the primary goal of the post. In addition, most blog visitors do not read the entire article, so it makes sense to expose your bio and social profiles before they have a chance to abandon your page. However, a sidebar is not recommended for pages you make money from. Such a conversion page demands only a single call to action and no further unwarranted clicks.
Content is King
Above all other tips on SEO, content is still what matters most. Although people scan content, they are also likely to read it, and your role is to craft the best offering possible. Your content should be useful, concise, and simple.
You should refresh your web content regularly to show Google that your blog is alive. Search engines crawl websites that are active more often, since they are more appealing to place in the search results. This is why you should make sure that you have a fresh supply of content regularly, along with a professional SEO company in LA like SEO Tuners to provide you tips on the latest search engine trends in your industry.
In addition, according to The New York Times Customer Insight Group research, people are more likely to share your content when:
- it entertains and is of value to others.
- it defines the reader to others.
- helps them grow and nourish their relationships.
- it’s great for self-fulfilling reasons.
- it works to get the word out about brands or issues.
The knowledge above is absolutely essential for any business website owner. User-friendly pagination, suggesting posts, sorting content into categories, using social share buttons, the sidebar, and content rules, when all combined, are critical pieces of the whole part for ultimately bringing you closer to achieving the top ranked positions in search engine results.