The offline channel turns into a real asset of online trading. The experience of consumers, who have become smart-shoppers (or smart buyers), pushes them to more and more requirements in their shopping path. Their needs evolve with the advent of new technologies, price comparisons, in-store mobile applications, and so on. 60% are trying to implement strategies to integrate mobile devices into their overall marketing strategy in order to facilitate the purchasing process.
As far as its definition is concerned, it can be said, in a few words, that e-commerce consists in using an electronic medium – mainly the Internet – for the purpose of selling products or services .
As for the advantages of online sales, they amply justify starting such activity for any company wishing to flourish. Indeed, e-commerce allows the company to realize the following benefits:
– Increasing revenues : Online shops are very easy to create and generate considerable revenue at a low cost because they are open 24 hours a day, every day of the week and do not require the presence of a person Physical to serve customers. In addition, you can make a lot of money, thanks to the advertising posted on your site.
– Market expansion: e-commerce opens up unexplored sales channels that far outstrip the small business market.
This will appeal to the most reluctant leaders and encourage them to seize this tremendous opportunity to reach otherwise inaccessible markets.
A large number of online shopping stores are working in India. They have all products which are necessary for everyday life. Following are few famous online shopping sites for women in India.
These website has all quality and latest stylish products. These products are manufactured according to the decent trends and demands. Shoes are the main product of this service.
Another shopping store for women is the Steve Madden. The style of the shoes is unique and eye-catching. Every woman wants to buy shoes from this website but the prices are high.
Myntra.com and Jabong.com
These both sites have women’s clothing and boutiques products. Mostly women buy clothes from these websites. These sites are providing efficient services with great quality and prices.