Youtube: useful for your business?
Third world site, the first on the hosting of videos, Youtube is a platform known to all. There are more and more creators investing seriously in this task, professionalizing, and large groups like Canal + is even more interested. All this dynamic brings you to the question of whether creating a Youtube channel for your company would not be a good idea.
Youtube, do not start without thinking
When you’re wondering what platforms your business should be in, you’re likely to hear “It’s got to be there” from a colleague or a superior. As much as this can be manageable for Facebook or Twitter, so much YouTube requires otherwise more investment, and therefore more thought before you get started. Producing good videos for your business will require a lot of time, skills, but also good material. In other words, the creation of a Youtube channel is not trivial for a company and it can be quite expensive.
If your business is aimed at an extremely small B to B audience, the audience potential of the platform will become totally negligible for you. In the same way, as with any webmarketing lever,it is necessary to check if the target of your company is on Youtube and if this tool will allow you to touch it in a relevant way.
The benefits of getting started on Youtube
Google’s platform is not uninteresting to develop the communication of your company. This is a tool that gives you a more than important reporting part. It allows you to know the demographic profile of people watching your videos, but also their retention rate. Knowing when people stop watching your video can be a great way to improve your business speech. It can also entertain you through songs. You can download playlist easily.
Video in the broad sense also has a lot of positives. It has the merit of presenting your company differently, of humanizing it. Well done, the video is also a very qualitative media bringing real added value to the content on your site.